The whole leaf and nothing but the leaf

We travel the world to source the finest quality tea, ensuring every cup is delicious, traceable and thoughtfully selected. From leaf to cup, we take no shortcuts in delivering premium loose leaf tea rooted in quality, transparency and ethical sourcing.

Our Mission

At Totally Loose Leaf, we are dedicated to enhancing your wellbeing through the pure essence of nature. We offer premium quality loose leaf and herbal teas, ethically and meticulously sourced to meet the highest standards of taste, quality and sustainability.

Our teas are not just eco friendly; they are carefully selected through responsible sourcing practices, with a focus on traceability, quality and respect for the people and communities behind each leaf.

We work in partnership with the ETP (Ethical Tea Partnership) to tackle the deep rooted issues that are holding back the sustainability of the tea sector.

These include:

• Improving the incomes and well-being of farmers and workers

• Improving living conditions and nutrition

• Improving the lives and opportunities for women and young people in tea communities and reducing gender-based violence

• Improving climate change resilience

As a women owned business, we are especially passionate about supporting women in tea growing regions. As we grow, we are actively building relationships with ethical suppliers, women led producers, tea farms and cooperatives that help create better opportunities for women and young people within the tea supply chain.

This commitment extends to every aspect of our business, from using recyclable bags to championing ethical practices and responsible trade. Our mission is to provide an authentic tea experience that nourishes both body and soul while contributing to a healthier, fairer and more sustainable world.

Savour the whole leaf and nothing but the leaf as we cultivate a better planet, better tea culture and better opportunities together.

To find out more about the ETP and its role at the centre of tea sustainability
go to: www.etp-global.org

A Note from the Founder

Tea has always been a constant in my life. Tea itself, Camellia sinensis, is deeply woven into British history and culture in so many ways. My travels across Asia and beyond further transformed my love for tea into a true passion.

Learning about tea and exploring tea traditions from around the world opened my eyes to the depth, history and beauty of tea rituals, such as the Chinese tea ceremony: a timeless ritual that embodies mindfulness, harmony and connection, honouring nature’s cycles and fostering a deep sense of tranquillity with each cup.

Over the years, as someone who values health and authenticity, I became increasingly frustrated with low quality foods and beverages across the market being advertised as “good for you”. I saw low quality teas sold in microplastic filled bags, full of additives and artificial flavourings, often with vague sourcing practices. I wanted clean, natural, healthy, ethically sourced, high quality teas that I could enjoy daily without hidden toxins or misleading labels.

That is what led me to start Totally Loose Leaf. My vision is to offer premium loose leaf teas and tisane that prioritise exceptional quality, rich nutrition, wellbeing and transparency. Every tea we source is selected with care, with a focus on quality leaves, ethical sourcing standards and a pure, nourishing experience.

But for me, Totally Loose Leaf is about more than tea. It is about modernising Britain’s tea culture by encouraging people to think more deeply about where their tea comes from, who grows it, and whether the people behind every cup are treated with dignity.

As a women-owned business, I am especially passionate about supporting women in tea-growing regions around the world. I am actively building relationships with ethical suppliers, women-led producers, tea farms and cooperatives that share values around fairer working conditions, responsible sourcing, community investment and better opportunities for women and young people.

The UK has such a deep love for tea, and I believe our everyday choices as consumers can help shape better supply chains. When we choose better quality tea, ask more questions and support ethical sourcing, we help create demand for trade practices that value both the leaf and the people behind it.

For the conscious consumer, I want to provide more than just tea. I want to create moments of wellness and mindfulness while also sharing the stories, cultures and communities behind the teas we drink. Each blend tells a story, taking you on a journey from the tea farm to your cup.

Through Totally Loose Leaf, my hope is to offer a more thoughtful tea experience: one rooted in quality, wellbeing, transparency and a deeper respect for the people behind every leaf.

Engil John
Totally Loose Leaf